Find Your Audience
We believe in finding the right reader for every book, and focusing only on the most proven, effective marketing tactics. Everything we do is geared toward driving results (book sales!).
Every campaign will start with audience research and insights to ensure your message is finding its target. From there, in collaboration with you and your publishing team, we will develop a bespoke, data-informed marketing campaign to reach those readers. We’ll provide hands-on support every step of the way, from setting up your platforms and driving pre-publication buzz, to influencer outreach, consumer-facing launch, advertising, and more.
Schedule a free consultation now to discuss the best marketing strategy for your book or project.
Our Services
Our Work
The following services are available as part of a full campaign or à la carte. Have an idea or marketing wishlist for your book that you don’t see here?
Full book launch marketing campaign — from audience insights to trade outreach and consumer-facing advertising and promotion
Brand strategy
Author websites
Author social media management and content creation
Email newsletter setup and ongoing content creation
Influencer marketing, including #bookstagram and #booktok campaigns
Pre-publication review campaigns (trade reviews, blurbs, consumer reviews)
Digital advertising
Trade marketing to activate booksellers and librarians
Speaking and events management
Podcast campaigns
Book club marketing, including reading group guide creation
B2B book sales outreach and management
Creative brand partnerships
Metadata analysis and optimization
Publishing consulting services
Full Hands-on Campaigns
Book Launch Campaign
Using audience insights, data, and marketing trends, we customize your book launch to your audience and your book's needs, from recommended tactics, messaging, and metadata, to customized outreach, and designed graphics and other materials.
Ongoing Author Brand Strategy and Content Creation Retainers
Full review of your overall brand and author platforms (website, email, social media, etc.) to develop bespoke strategy for your goals expanding your brand beyond your book launch, incorporating a book into your larger brand, and/or refreshing your overall brand between publications.
Stemming from your brand review and resulting brand strategy, we create social media and email newsletter content on an agreed-upon cadence to fully manage your platforms on your behalf.
Advanced Author Marketing Implementation Guide
DIY Author Marketing Guides
Includes:
Author platform strategy and implementation
Email newsletter content strategy, writing, and editing package
Corporate partnerships and B2B outreach
Ongoing metadata and search optimization, and competitive SEO strategy
Marketing automations
A DIY option for authors who are comfortable doing their own marketing with a bit of guidanceDetailed, step-by-step instructions for you to implement marketing tactics and best practices specifically tailored to your audience and book – think of this as your ultimate marketing checklist.